Anthropomorphism practices are among the strategies that can be used to create highly competitive destination brand personalities in the tourism sector. Destination gender is a fairly new and original field of study that can be evaluated on an anthropomorphic basis in tourism. This research has the feature of making an important contribution to the national literature Best Sex Tourism Destinations the field of tourism. The application part of the study was carried out online with participants without geographical limitation, and it was done with the help of a questionnaire that asked open-ended questions reflecting their perceptions, thoughts and feelings about the city, as well as what their gender would be if Çanakkale was a living creature. According to the results, it was revealed that the gender of the city is female and the dominant color is blue. It has been determined that the most important determining features are peaceful, happy, arousing love, longing and courageous. Aaker, J. Dimensions of brand personality. Journal of Marketing Research, 34 3 Aggarwal, P. When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism. Journal of Consumer Research, 39, Aguilar, A. International Journal of Tourism Research, 16 6 Ajanovic, E. Destination brand personality, self-congruity theory and the ıntention to visit a destination. Mediterranean Journal of Humanities, 1, Allison, N. Sextyped product ımages: The effects of sex, sex-role self-concept and measurement ımplications. Advances in Consumer Research, 7, Alreck, P. Commentary: A new formula for gendering products and brands. Journal of Product and Brand Management, 3 1 Who responds to gendered ads, and how?. Journal of Advertising Research, 22, Artuğer, S. Destinasyon imajı ile destinasyon kişiliği arasındaki ilişkiyi belirlemeye yönelik bir araştırma. İşletme Araştırmaları Dergisi, 6 1 Avery, J. Defending the markers of masculinity: consumer resistance to brand gender bending. International Journal of Research in Marketing, 29, Ayman, U. Consumption of branded fashion apparel: Gender differences in behavior. Social Behaviour and Personality, 42, Baş, M.
Commentary: A new formula for gendering products and brands. Annals of Tourism Research, 22 2. Cabezas, A. Feick, Lawrance F. Almost self-injective semimodules Dr. Bunlar; para, zenginlik, rahatlik, gosteris, gereksiz, araba, kalite ve kaliteli yasamdir.
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